Digital Machiavelli
Subscribe
Sign in
Home
Archive
About
New
Top
Digital Machiavelli #12: Effective Storytelling for Social Ads
How to do paid social well, and how not to.
Merlock Fairwood
Aug 1
1
Share this post
Digital Machiavelli #12: Effective Storytelling for Social Ads
digitalmachiavelli.substack.com
Copy link
Twitter
Facebook
Email
Digital Machiavelli #11: Effective YouTube Content Tactics
Double-dipping the right way, and other useful maneuvers.
Merlock Fairwood
Apr 18
Share this post
Digital Machiavelli #11: Effective YouTube Content Tactics
digitalmachiavelli.substack.com
Copy link
Twitter
Facebook
Email
Digital Machiavelli #10: Practical Color Theory in UX
How to say more with fewer words.
Merlock Fairwood
Mar 30
Share this post
Digital Machiavelli #10: Practical Color Theory in UX
digitalmachiavelli.substack.com
Copy link
Twitter
Facebook
Email
Digital Machiavelli #9: Effective Thumbnail Design
Why compelling visual narratives trump low-effort clickbait every time.
Merlock Fairwood
Mar 14
Share this post
Digital Machiavelli #9: Effective Thumbnail Design
digitalmachiavelli.substack.com
Copy link
Twitter
Facebook
Email
Digital Machiavelli #8: Visual Hurdles
Grabbing and holding attention with a scrolling-addicted audience.
Merlock Fairwood
Jan 24
Share this post
Digital Machiavelli #8: Visual Hurdles
digitalmachiavelli.substack.com
Copy link
Twitter
Facebook
Email
Digital Machiavelli #7: The Magical World of Headings
Laying the foundation for the best content navigation experience.
Merlock Fairwood
Jan 10
Share this post
Digital Machiavelli #7: The Magical World of Headings
digitalmachiavelli.substack.com
Copy link
Twitter
Facebook
Email
Digital Machiavelli #6: Optimizing for YouTube Discovery Algorithms
How to leverage the web's most powerful equalizing force.
Merlock Fairwood
Dec 28, 2021
Share this post
Digital Machiavelli #6: Optimizing for YouTube Discovery Algorithms
digitalmachiavelli.substack.com
Copy link
Twitter
Facebook
Email
Digital Machiavelli #5: Too Long; Didn't Listen
On the vital importance of narrative in corporate demand generation.
Merlock Fairwood
Dec 20, 2021
Share this post
Digital Machiavelli #5: Too Long; Didn't Listen
digitalmachiavelli.substack.com
Copy link
Twitter
Facebook
Email
Digital Machiavelli #4: Your Resume, Your Story
Using Narrative Design to Build Your Own Hero's Journey
Merlock Fairwood
Dec 6, 2021
Share this post
Digital Machiavelli #4: Your Resume, Your Story
digitalmachiavelli.substack.com
Copy link
Twitter
Facebook
Email
Digital Machiavelli #3: Clickbait Titles That Actually Work (And Why)
Exploring a microcosm of narrative design.
Merlock Fairwood
Nov 1, 2021
Share this post
Digital Machiavelli #3: Clickbait Titles That Actually Work (And Why)
digitalmachiavelli.substack.com
Copy link
Twitter
Facebook
Email
Digital Machiavelli #2: Video Editing for Attention & Profit
How to get your viewers invested and keep them that way.
Merlock Fairwood
Oct 23, 2021
Share this post
Digital Machiavelli #2: Video Editing for Attention & Profit
digitalmachiavelli.substack.com
Copy link
Twitter
Facebook
Email
Digital Machiavelli #1: Information Architecture in the Attention Economy
Ignore it at your peril.
Merlock Fairwood
Oct 17, 2021
Share this post
Digital Machiavelli #1: Information Architecture in the Attention Economy
digitalmachiavelli.substack.com
Copy link
Twitter
Facebook
Email
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts