Digital Machiavelli | Merlock Fairwood | Substack

Double-dipping the right way, and other useful maneuvers.

Merlock Fairwood

How to say more with fewer words.

Merlock Fairwood

Mar 30

Why compelling visual narratives trump low-effort clickbait every time.

Merlock Fairwood

Mar 14

Grabbing and holding attention with a scrolling-addicted audience.

Merlock Fairwood

Jan 24

Laying the foundation for the best content navigation experience.

Merlock Fairwood

Jan 10

How to leverage the web's most powerful equalizing force.

Merlock Fairwood

Dec 28, 2021

On the vital importance of narrative in corporate demand generation.

Merlock Fairwood

Dec 20, 2021

Using Narrative Design to Build Your Own Hero's Journey

Merlock Fairwood

Dec 6, 2021

Digital Machiavelli

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