Archive - Digital Machiavelli

Digital Machiavelli #12: Effective Storytelling for Social Ads

How to do paid social well, and how not to.

Aug 1, 2022 •

Merlock Fairwood

April 2022

Digital Machiavelli #11: Effective YouTube Content Tactics

Double-dipping the right way, and other useful maneuvers.

Apr 18, 2022 •

Merlock Fairwood

March 2022

Digital Machiavelli #10: Practical Color Theory in UX

How to say more with fewer words.

Mar 30, 2022 •

Merlock Fairwood

Digital Machiavelli #9: Effective Thumbnail Design

Why compelling visual narratives trump low-effort clickbait every time.

Mar 14, 2022 •

Merlock Fairwood

January 2022

Digital Machiavelli #8: Visual Hurdles

Grabbing and holding attention with a scrolling-addicted audience.

Jan 24, 2022 •

Merlock Fairwood

Digital Machiavelli #7: The Magical World of Headings

Laying the foundation for the best content navigation experience.

Jan 10, 2022 •

Merlock Fairwood

December 2021

November 2021

Digital Machiavelli #3: Clickbait Titles That Actually Work (And Why)

Exploring a microcosm of narrative design.

Nov 1, 2021 •

Merlock Fairwood

October 2021

Digital Machiavelli #2: Video Editing for Attention & Profit

How to get your viewers invested and keep them that way.

Oct 23, 2021 •

Merlock Fairwood

Digital Machiavelli #1: Information Architecture in the Attention Economy

Ignore it at your peril.

Oct 17, 2021 •

Merlock Fairwood

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