Archive - Digital Machiavelli

Ignore it at your peril.

Merlock Fairwood

Oct 17, 2021

How to get your viewers invested and keep them that way.

Merlock Fairwood

Oct 23, 2021

Exploring a microcosm of narrative design.

Merlock Fairwood

Nov 1, 2021

On the vital importance of narrative in corporate demand generation.

Merlock Fairwood

Dec 20, 2021

Grabbing and holding attention with a scrolling-addicted audience.

Merlock Fairwood

Jan 24

How to leverage the web's most powerful equalizing force.

Merlock Fairwood

Dec 28, 2021

Laying the foundation for the best content navigation experience.

Merlock Fairwood

Jan 10

Using Narrative Design to Build Your Own Hero's Journey

Merlock Fairwood

Dec 6, 2021

Double-dipping the right way, and other useful maneuvers.

Merlock Fairwood

Apr 18

Why compelling visual narratives trump low-effort clickbait every time.

Merlock Fairwood

Mar 14

How to say more with fewer words.

Merlock Fairwood

Mar 30

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