Digital Machiavelli | Merlock Fairwood | Substack

Digital Machiavelli #12: Effective Storytelling for Social Ads

How to do paid social well, and how not to.

Aug 1, 2022 •

Merlock Fairwood

Digital Machiavelli #11: Effective YouTube Content Tactics

Double-dipping the right way, and other useful maneuvers.

Apr 18, 2022 •

Merlock Fairwood

Digital Machiavelli #10: Practical Color Theory in UX

How to say more with fewer words.

Mar 30, 2022 •

Merlock Fairwood

Digital Machiavelli #9: Effective Thumbnail Design

Why compelling visual narratives trump low-effort clickbait every time.

Mar 14, 2022 •

Merlock Fairwood

Digital Machiavelli #8: Visual Hurdles

Grabbing and holding attention with a scrolling-addicted audience.

Jan 24, 2022 •

Merlock Fairwood

Digital Machiavelli #7: The Magical World of Headings

Laying the foundation for the best content navigation experience.

Jan 10, 2022 •

Merlock Fairwood

Digital Machiavelli #6: Optimizing for YouTube Discovery Algorithms

How to leverage the web's most powerful equalizing force.

Dec 28, 2021 •

Merlock Fairwood

Digital Machiavelli #5: Too Long; Didn't Listen

On the vital importance of narrative in corporate demand generation.

Dec 20, 2021 •

Merlock Fairwood

Digital Machiavelli

Digital Machiavelli

Strategic Insights for the Extremely Online

Digital Machiavelli

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