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Digital Machiavelli #12: Effective Storytelling for Social Ads
How to do paid social well, and how not to.
Aug 1, 2022
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Merlock Fairwood
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Digital Machiavelli #11: Effective YouTube Content Tactics
Double-dipping the right way, and other useful maneuvers.
Apr 18, 2022
•
Merlock Fairwood
Digital Machiavelli #10: Practical Color Theory in UX
How to say more with fewer words.
Mar 30, 2022
•
Merlock Fairwood
Digital Machiavelli #9: Effective Thumbnail Design
Why compelling visual narratives trump low-effort clickbait every time.
Mar 14, 2022
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Merlock Fairwood
Digital Machiavelli #8: Visual Hurdles
Grabbing and holding attention with a scrolling-addicted audience.
Jan 24, 2022
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Merlock Fairwood
Digital Machiavelli #7: The Magical World of Headings
Laying the foundation for the best content navigation experience.
Jan 10, 2022
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Merlock Fairwood
Digital Machiavelli #6: Optimizing for YouTube Discovery Algorithms
How to leverage the web's most powerful equalizing force.
Dec 28, 2021
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Merlock Fairwood
Digital Machiavelli #5: Too Long; Didn't Listen
On the vital importance of narrative in corporate demand generation.
Dec 20, 2021
•
Merlock Fairwood
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Digital Machiavelli
Strategic Insights for the Extremely Online
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